(Print off a copy of the Walmart Price Match Policy (Ad Match Guarantee) and keep it with you just in case you run in to a cashier who doesn’t know the rules. Remember to be polite, but if need be ask for a manager to clarify any questions.)
:: Walmart Ad Match Guarantee ::
(Walmart Price Match Policy Download Link)
Walmart is committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell them and they’ll match it. Right at the register.
Walmart will gladly match the price in the following types of ads:*
Buy one, get one free ads with a specified price
- Example: Buy one for $2.49, get one free (BOGO)
- Competitors’ ads that feature a specific item for a specified price.
- Preferred shopping card prices for specific items that are in a printed ad.
- For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)
*The following are guidelines and limitations:
- Walmart will match any local competitor’s advertised price.
- Walmart does not require customers to have the ad with them to honor a competitor’s ad.
- Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)
Walmart DOES NOT match the price in the following types of competitor ads:
- Items that require a separate purchase to get the ad price
- example: “Buy [item A] to get [item B] for $C”
- Items with no actual price that require a purchase to get free product
- example: “Buy both [items A & B] to get [item C] for free”
- Items that require a purchase to get a competitors’ gift card
- example: “Buy [item A] to get a $B gift card
- Buy one, get one free (BOGO) ads with no actual price given
- Going out of business or closeout prices
- Percentage off
- example: “All mascara, 40% off”
- Competitors’ private label price promotions

Walmart DOES NOT honor:
- Ads when the actual price for items cannot be determined.
- Internet pricing
- Misprinted ad prices of other retailers
- Competitor ads from outside of the store’s local trade territory. It is a store manager’s discretion as to what defines a territory.
- “Going out of business” sales or “close out” prices






8 Comments
So just to make sure I’m understanding this right… We can use coupons on price match, so long as you dont double them. Is that right? Doing my first coupon shop tomorrow and I’m a little nervous that it won’t go as planned.
That’s correct Megan. You can price match and use a coupon together.
Plus, if you live in Utah County, then you can double coupons under $1 in value on Tuesdays. You can also price match Ridleys Market in Utah County and double coupons on that price match – but for RIDLEYS ONLY on Tuesdays. Hope that helps.
Thank you so much! Im 10 times more excited than I am nervous at this point. I really have learned a ton from your site since saturday when I decided that I was tired of paying almost 1000.00 a month for groceries. Thanks for all the amazing work you do to keep us informed of the great sales and deals!!
I am upset that if I say an item is $1 @ $1 Tree, they say they won’t that store. They consider it a closeout store. I look it up, they are a wholesale store.
They actually are a closeout store in many ways. However, I think if the item is advertised in the weekly Dollar Tree ad and it’s identical size and brand it should be allowed as a price match. Another problem is though, that any dollar stores offer smaller ounce size products than those sold at regular retailers. Dollar stores can certainly be tricky to price match and I definitely can understand your concerns.
I’ve been told that Walmart requires us to bring in the actual ad now to price match… have you heard of this and when will it be effective??
Some Utah County locations are implementing this now. Orem and AF is what I’ve heard. I’m not sure if this will apply to all Walmart locations across the US.
Regarding the A.F. Walmart manager being “difficult” about the price-matching policy, please see this thread on fb from Price Match With Rachel: https://www.facebook.com/rachelspricematch
I just recently moved here to the A.F. area, so I’m kinda ticked about this. She is suggesting we call and complain that the manager isn’t following the price-match policy… so if y’all would… maybe it’ll help?